Diamond Education

D I A M O N D  E D U C A T I O N

Diamonds form from carbon under high temperature and pressure conditions that exist about 100 miles beneath the earth's surface.  Diamonds are the hardest material on earth, 58 times harder than anything else in nature! Few consumer products undergo the scrutiny that diamonds are subjected to.  BRIAN & NICK provide you with the education and step by step guide to selecting the perfect diamond for your significant other.



The 4 Cs


Cut - The Cut is the most important grade when picking out a diamond. The Cut will influence how much the diamond reflects light and sparkles. The allure and beauty of a particular diamond depends more on cut quality than anything else.

During the cutting phase a diamond cutter must be extremely precise. To cut an 'ideal cut' diamond, the proportions, symmetry, and polish must deliver the maximum light return to your eye.

  • Excellent - maximum brilliance, fire & light return. When you are rocking the diamond back and fourth you see an array of colors coming back to your eye along with sparkle. All facets are extremely symmetrical and no polish marks are left on the diamond. Known as the 'ideal cut'.
  • Very Good - A good amount of sparkle. Great polish and symmetry.
  • Good - Average amount of sparkle, symmetry is starting to get unsymmetrical, polish lines are left from cutter.
  • Fair - No sparkle, these diamonds tend to be dull looking or glassy. If you even put a fingerprint on the stone it will appear flat and dull.
  • Poor - The polish and symmetry on these diamonds are unsatisfactory.


Color - The second factor to consider is Color. Color is graded from D to Z. The goal is to lack color. The less color to a diamond the higher the grade will be. The most common colors that are sold are colorless to near colorless.



Clarity - The Clarity of a diamond is typically the least noticeable. Majority of diamonds have tiny clarity characteristics called inclusions and blemishes. The fewer the inclusions and the least visible the inclusions the higher the clarity grade will be.


Carat - The term "Carat" refers to how much a diamond weighs. Each carat is divided into 100 points. For example, 50-point diamond weighs 0.50 (or ½) carats.  Two diamonds of equal carat weight can be priced very differently based on the other factors of the 4Cs; cut, color and clarity.